My avatar customer will be either male or female from the ages 20 to 55 and is a very active person. They are relentless entrepreneurs with many businesses and opportunities in hand and they know their time is worth much more than money so they choose to delegate or simplify work whenever possible. They live actively and rarely take some time to relax, but when they do is for good and they relax well. Most are probably republican but some may be democrats and they may have families but they are modern families meaning they are always aware of whats happening and ready to help. They like enjoy sports but not to the point where they feel that they are a waste of time, they keep an active and fit lifestyle maybe running or cycling and are always one phone call away. They probably watch shows like Billions, Suits, House of Cards and Mad Men. Although the have very high finance acumen and keep their personal finances tight they do enjoy life and splurge every once in a while to live life wether it be on vacations, foods or even cars (at good deals of course).
I feel like I have a couple things in common with my avatar customer. We both enjoy the same types of tv shows and like sports, even though I probably enjoy it more. We also both run tight personal finance ships but are still able to splurge and enjoy life whenever is needed, and always at a good price. I do however still lack the relentlessness and the knowledge that time is far more valuable than money although I do hope to one day get there. The things we do have in common I do not believe to be a coincidence but more of a personality type. These types of shows are usually watched by people who wish to gain more knowledge on their professional interests as well as getting entertained. And I also feel like the personal finance part is also not coincidental given that I would also use the service and it is how I came up with it.
Hey Manuel,
ReplyDeleteYou gave a great description of your avatar. I don't know if you did the same thing I did, but I realized many of the qualities I gave my avatar were actually very reflective of myself. I think your service would be great for whoever you just described, but I also think your service would be great for yourself. That's the most important thing though, you need to make sure you are passionate about your idea, before you bring it to other people, so goo job on that.
Hey Manuel,
ReplyDeleteI believe you have a good grasp on who you want your customer to be and a good grasp on how who you are selling to behaves and what they enjoy or like to do. I believe it is really important to resonate with your core customers as you will be more likely to know what the customer would like. Keep up the great work!