25A – What’s Next?

Existing Markets

    I think next in line would be to add features to the process to make the system more user-friendly and to build customer loyalty. So, I interviewed two existing real estate agents and one new property manager who all said features such as favorite service repair company, or loyalty points for every service done through the app which would be the able to be used against a fee or for lower rates could be implemented.

    I believe all of the before mentioned features will be able to potentially increase users as well as user loyalty. However I believe the best way to implement these features will be trough experiments.  This will work as we grab a certain amount of users and try the features out while we also grab a comparable and similar amount of users as a control. Then we could measure the rates of usage and happiness levels and make a decision. 

    I would, however choose to have a set number of active users in the database before rolling out any new experiments and features. And before we decide on the features I also believe I should open up the floor for idea generating to my suppliers, employees and clients.

New Markets

    My target market is currently medium to hight class neighborhoods with real estate investments and properties. So for a radically new market I have chosen a less affluent neighborhoods. So I interviewed a couple of my friends father who currently live in this neighborhoods and told my new business concept. 

    

    They told me it was a very good business concept, but it wouldn't really work in these types of markets because the residents of these neighborhoods are usually better off making the repairs themselves to save money. However, they both told me that since people in these areas are not very educated in these specific repairs, the repairs that they perform in-house rarely last and hold up with time and more often than not just creates a bigger problem with the  appliances or pipes systems.

    So the we came up with the elaborate idea of as the repair is happening the person receiving the repair could be learning as well so that they could fix the problems the next time. And as for payment plan, they could be able to help their communities whenever a problem like this arrives as part of the original company's name and brand. 

    Although it is a very far fetched idea and could possibly take a lot fo work and effort to put through I believe it will be very good for the company and brand as well as the communities this will take place and the service vendors. It will create a win-win-win situation and these are always too good to pass up on.

    Unfortunately this new market is still not as attractive as the original one but  I have learned a lot and could possibly come up with new ideas for this new one. I was definitely surprised by the range of aspects that my interviewees included in their adaptations trying to help everybody benefit from this new possible idea. And this new experience definitely confirms my expectation that people in these poorer neighborhoods are very hard working and want everybody to succeed in everything they choose to.