1) What was the general theme or argument of the book?
The book did not have an argument but was more of a guide on how to excel at social media. The main idea is that everyone is a company so everyone can benefit from social media in one way or another so it is best to excel at it.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
The book, in my opinion, connected with what I am learning in this class because it showed me a different point of view another approach to an everyday life thing. Like many things in life this class showed me that there is more to it than meets the eye, for example my social capital can now be more beneficial to all parties involved than a year ago. Therefore I am hoping that this book will also benefit me personally by innovating my social media profiles.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
A good exercise based on the book would be to take a screenshot of all social medias. Then proceed to update and innovate all profiles, following Guy Kawasaki's tips and lessons. Then take a screenshot of the after profile and talk about what was changed and why.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
That my profile is for my followers as much as it is for me, if we are trying to gain personal benefits from it. I learned most that I am supposed to post what my followers want to see not only what I want to share. It is supposed to be a mix. Because if you want to treat yourself as a company and use social media for your advantage you have to start posting for your fans.
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