2) Given that this type of customer could be anywhere I thought it was a good time to met my neighbors. And after walking in my neighborhood for about 25 minutes I found my three people who could fit in the segment.
3) By asking questions such as; do you sometimes have a hard time when trying to get a home appliance fixed? Does it sometimes add stress in your day-today? What specific parts of the problem causes the most problems or stress? I was able to find out that their need was most salient either when they were in a rush or the repair company was not being professional or was not vetted by a friend or relative.
4) I also found out that when they become aware of their need they look for alternative solutions; ex. tutorial on youtube or ask friends and family and Google for another much better and reputable company. I mostly end up being the second option given that learning the tutorial would probably cause triple the amount of stress on any regular human being.
5) From my interview I have learned that not all homeowner will experience the need at the same level and that some have a harder time in dealign with the needs. I have also learned that many customers will give different importance to different parts of the service, the reputation of the company, the customer support, and the price.
6) I would describe this segment in the bread and butter of my service. This segment has the highest need awareness so they will be alert on what they need, however I have found out that many ask friends and family for advice on these matters so I will have to push hard on the information search side and promotion.
I really like this idea and I think it would flow best over the interface of an app. If you were able to partner with a coder or someone who can create apps and websites easily, you would be able to build the electronic infrastructure and that could make the connections much faster and more efficient. I think the biggest part of this project is creating a database that houses all the people who need repairs and also all the people who can complete repairs. I wish you the best of luck.
ReplyDeleteHey Manuel,
ReplyDeleteI believe you have a great idea on your hands! It is a need that everyone has, and something that people will experience on a common basis. I believe a product like this would be especially beneficial to people who have young kids or pets. Keep up the good work.