2) Many homeowners and property managers have a tougher than normal time when something breaks down on their property. Wether it be finding the right repair company, setting up an appointment, and agreeing on a quote. My service will solve all the problems by making a streamlined process from the moment there is a need to the moment that need is met, on both sides of the spectrum.
3) My main customers would be regular homeowners and property managers as well as their tenants, who have a repair need on their property. This does not include people who choose to fix the problem themselves or have long-standing contracts with repair companies.
4) My customers will care about the service because it will relieve very much unnecessary stress from their lives. Fixing an home appliance should not add stress and more problems to a homeowners live and also they will not be paying any more for the service since my fee will be a percentage of what the vendor or service repair company earns.
5) What will set my service apart from everybody else will be my market penetration strategy and my customer support I will provide. I will become partners with multiple real estate brokerages so my service will get inputted into thousands of homes almost instantly which will increase my reach. I will also provide 24/7 customer support before, during and after the service is provided.
I believe all 5 elements fit somewhat seamlessly together and almost build off each other. I do believe however I should filter my customer base more as there may be something I have not thought of heard off from my interviews yet.
Hey Manuel,
ReplyDeleteI think you did a great job with your "Idea Napkin". Firstly, you did a great job introducing yourself and explaining you learned a lot as an immigrant, what your skills are, and how you have pushed out of your comfort zone. You also did a great job segmenting your market and finding your main customers, as well as explaining why they will care about your service, and what sets you apart from the rest. Great job!